Top 5 Delivered Meal Kits and Specialty Foods Apps in New Zealand Q4 2022

In the fourth quarter of 2022, the delivered meal kits and specialty foods sector in New Zealand saw varied performance across the top 5 applications on both iOS and Android platforms. Here’s a closer look at the trends observed in weekly downloads, revenue, and active users for these apps.

Meal Kit Delivery experienced a steady stream of weekly downloads, with figures ranging from around 1.5K at the beginning of October to a low of 464 in mid-December. The app also saw a decline in weekly active users, starting from 52.2K in late September and dropping to 42.3K by the end of December. There was no revenue reported for this period.

My Food Bag showed a consistent download trend, peaking at 592 downloads in early November. By the end of December, downloads had decreased to 313. No revenue or active user data was available for this app.

Buy the Right Wine had a stable performance in terms of downloads, with weekly figures hovering around 300. The app reached its highest downloads at 390 in mid-October. Active users fluctuated slightly, starting at 1.1K in late September and ending at 954 by late December. Revenue remained negligible throughout the quarter.

Cooking Simplified had minimal download activity, with a few spikes in October and December. No revenue or active user data was reported for this app.

My Muscle Chef saw very low download numbers, peaking at 16 in late September and dropping to single digits for the rest of the quarter. There was no revenue or active user data available for this app.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.